Category Archives: Internet & Social Media

Tips for getting the most out of the internet and social media.

QR Codes Primer for Writers and Creatives

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QR Code How-Tos

QR Codes?

We’re in the 21st century, and technology rules everywhere: phone apps, voice-activated personal assistants, spellcheckers, artificial intelligence (don’t get me started on an anti-AI rant), and …

Let’s begin with the Oxford Languages definition of QR code:

a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.

Forget black and white. Nowadays you have options for colors. And the squares within can be hearts, stars, circles, or various other shapes.

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Thirteen Problems with Book Promos on Social Media

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Social Media Promo No-Nos

The Fundamental Equation for Book Promos

Do you exasperate potential readers with any of the following thirteen no-nos? Remember this equation:

  • exasperated readers = fewer sales.

As an admin of several book promotion groups, and also someone who displays ads in those and other groups, I’ve noticed several practices that may annoy prospective readers.

Here are a few of them. Since thirteen is considered an unlucky number by many people, I decided to include thirteen no-nos.

Note: Sample links have an extra space inserted after their double slashes (//) so that they don’t work.

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Friend Me First, Sell Your Soul Later: A Writer’s Nemesis

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You dangle your book in the water, and the sharks circle.

Keith Landry Is Back

And he has decided to poke fun at the writer’s nemesis: “book promotion specialists.” Let’s see what he has to say about these unrelenting and exasperating marketers.

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One Mission

Wide-eyed, mouth-watering, and riding high on delusion, I had one mission: sell books, get rich, and become famous. Maybe not Oprah-level famous, but famous enough that people stopped pretending not to see my book table at markets.

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